Daramel

From our founder Juju's Iranian & American upbringing, she's always had two favorite desserts: Persian tea with dates, and a soft-serve ice cream cone. Dates, a symbolic fruit enjoyed in the Middle East for thousands of years, is popularized as
"nature's caramel" in the West. So, Juju started experimenting with turning them into an actual caramel sauce using coconut.
Then Daramel was born! Juju recommends adding Daramel to your favorite snacks, desserts, breakfasts, and drinks for wholesome sweet and creamy goodness. From family gatherings to summer nights on the boardwalk and morning cups of coffee, Daramel is here to remind us that life is naturally sweet!

Partnership With: Opus Hours
Lead Designer: Opus Hours
Strategy: MJ Marigorda